The aim of the store is this;
'Bringing together the local creative community in Deptford'
Objective: By collaborating with local artists in the Lewisham - Deptford area to create one-off prints for each season, and then to have a space to showcase their work fortnightly.
The store name 'LAW 8'comes from the book '48 Laws of Power' by Robert Greene and Joost Elffers.
Law 8 being "Make others come to you, use bait if necessary".
The bait in this instance being local talent in the Deptford area. The drive of the business will be run by communication (wordofmouth, free press, social networking sites etc.) to create a buzz around the idea of the store and then to generate sales on garments.