Deptford is gaining a reputation as one of the city's most creative spaces with the High Street being aclaimed as the 'New Shoreditch'.
With over a hundred galleries, a wealth of arts venues, local festivals and an international (and highly alternative and student populated) community its never dull.
Near are 2 of Londons leading arts facilities;
Goldsmiths College, University of London
At the moment there over 300 young people from all around Lewisham who are members, and the aim is to boost this number to 3000.
The UK's 1st Conservatoire of Music and Dance, Creekside
Being ranked in the top 5 by Guardian Higher Education/University League tables in each of their specialist disciplines of music and dance.
I chose to hone in on students and art ethusiasts because of their strong presence in Deptford.
Design wise I believe they respect innovativity and bringing something new to an area.
Being a student myself also benefits the way I would think about setting up a small business towards this target market. Communicating with other art lovers I believe my business venture would have better prospects of doing well.